South Korea’s auto giants, Hyundai and Kia, are making their presence known in the US after another record sales year in the US in 2024. With new EVs launching in key segments, Hyundai and Kia expect even more growth this year. Here’s what to expect in 2025.
Hyundai and Kia set new US sales record in 2024
Hyundai and Kia are taking the US auto market by storm after another record sales year in 2024. However, this may be just the start.
With new electric vehicles arriving and new US plants coming online, Korea’s auto giants are poised to see even more demand in 2025.
For Kia, this was the seventh consecutive year with higher consumer sales. It was also the second straight year the company broke its annual sales record.
In 2024, the company’s total volume reached nearly 797,000 in the US. Sean Yoon, CEO of Kia North America, said the accomplishment validates “that our strategy is working to further elevate the Kia brand.” A big reason behind the growth is Kia’s growing EV lineup.
“Kia has solidified its leadership position within the EV market,” Yoon explained, largely thanks to “the successful launch of our flagship EV9.”
New EVs are in high demand
The EV9 is Kia’s first three-row electric SUV. After deliveries began in late 2023, Kia sold over 22,000 EV9 models in the US last year. That’s even more than its first dedicated EV, the EV6, with 21,715 units sold last year.
Hyundai, Kia’s sister company, also set a new US sales record with over 836,800 vehicles sold in 2024, up 4% year over year. The company credited growing demand for its EVs as a major growth driver.
The IONIQ 5 remained one of the best-selling EVs in the US, with 44,400 models sold in 2024, an increase of 31% from 2023.
Randy Parker, CEO of Hyundai Motor North America, said he’s “confident this momentum will continue.” Parker said the confidence comes from “exciting new models like the IONIQ 9 and increased US production ramping up” at its new EV plant in Georgia.
Hyundai began building EVs at the facility in October, starting with the upgraded 2025 IONIQ 5. Hyundai’s improved electric SUV features more range, better style, and a NACS port to charge up at Tesla Superchargers.
With US production ramping up, five Hyundai, Kia, and Genesis EVs now qualify for the $7,500 federal tax credit for the first time, which should help fuel even more demand in 2025.
| 2025 Hyundai IONIQ 5 Trim | EV Powertrain | Driving Range (miles) | Starting Price* |
| IONIQ 5 SE RWD Standard Range | 168-horsepower rear motor | 245 | $42,500 |
| IONIQ 5 SE RWD | 225-horsepower rear motor | 318 | $46,550 |
| IONIQ 5 SEL RWD | 225-horsepower rear motor | 318 | $49,500 |
| IONIQ 5 Limited RWD | 225-horsepower rear motor | 318 | $54,200 |
| IONIQ 5 SE Dual Motor AWD | 320-horsepower dual motor | 290 | $50,050 |
| IONIQ 5 SEL Dual Motor AWD | 320-horsepower dual motor | 290 | $53,000 |
| IONIQ 5 XRT Dual Motor AWD | 320 horsepower dual motor | 259 | $55,400 |
| IONIQ 5 Limited Dual Motor AWD | 320-horsepower dual motor | 269 | $58,100 |
The 2025 Hyundai IONIQ 5 starts at $42,500 with up to 245 miles range. Starting at $46,550, the long-range model gets up to 318 miles range, up from 303 miles in the outgoing IONIQ 5. Hyundai is building the IONIQ 9 alongside the new IONIQ 5 in GA. Prices will be revealed closer to launch. Check back soon for more info.
Are you ready to see why Hyundai and Kia EV models are taking the US by storm? We can help you get started. You can use the links below to find deals on Hyundai, Kia, and Genesis EV models at a dealer near you today.