Nissan is already sweetening the deal on its newest Ariya EV with its latest promotion. The 2025 Nissan Ariya starts at under $40,000, but with incentives, how does it compare to other electric SUVs? Here’s a breakdown.
What incentives does Nissan offer for the 2025 Ariya?
After unveiling the 2025 Ariya less than two weeks ago, Nissan is already giving buyers new ways to save. Although the electric SUV gained several upgrades, including a wireless charging pad, prices still start at just $39,770
The 2025 Nissan Ariya has two battery options: 66 or 91 kWh. The smaller (66 kWh) battery pack provides a range of up to 216 miles, while the larger (91 kWh) battery provides an EPA-estimated driving range of up to 289 miles.
Nissan also offers single (FWD) and dual-motor powertrain options. Powered by Nissan’s e4ORCE AWD system, dual motor models feature up to 389 hp and 442 lb-ft of torque.
Inside, the Ariya includes Nissan’s new Advanced Drive-Assist display. The system consists of dual 12.3″ infotainment and driver display screens in a “wave-like” design for easy viewing. Unlike many competitors, the 2025 Ariya still includes wireless Apple CarPlay and Android Auto support.
All trims now include a standard wireless phone charging pad, a Head-up display, and a Virtual Personal Assistant.
As an added bonus, Nissan EV drivers now have access to over 100,000 public charging stations, including 17,800 Tesla Superchargers.
Despite its already low starting price, Nissan introduced new incentives to make the 2025 Ariya even more attractive. Online auto intelligence firm CarsDirect reported that the company recently sent dealers a memo informing them of a new $1,000 loyalty cash bonus.
The promotion ends on January 6, 2025, and is for current Nissan and Infiniti owners who want to upgrade to the latest Ariya model year. It’s available on new leases and purchases.
| 2025 Nissan Ariya trim | Battery (kWh) |
Starting Prices* (MSRP) | Range (miles) |
| Engage FWD | 66 | $39,770 | 216 |
| Engage e-4ORCE | 66 | $43,770 | 205 |
| Evolve + FWD | 91 | $44,370 | 289 |
| Engage + e-4ORCE | 91 | $45,370 | 272 |
| Evolve + e-4ORCE | 91 | $48,370 | 272 |
| Platinum + e-4ORCE | 91 | $54,370 | 267 |
With the new promo, the 2025 Ariya is now available at the same rate as Nissan’s first EV, the LEAF, at 2.19% APR for 36 months. Or, you can opt for the 3.19% for 60 months option.
The incentive brings 2025 Ariya prices closer to those of other electric SUVs on the market. Several rivals, like the 2025 Toyota bZ4X, are already cheaper, starting at $37,070. The 2025 Subaru Solterra ($38,495) and the Ford Mustang Mach-E ($38,490) also have lower price tags. Others, like the Volkswagen ID.4, are about the same price.
Nissan’s electric SUV also goes up against Tesla’s top-selling Model Y, starting at $44,990. However, the base Model Y RWD offers up to 337 miles range, compared to the Ariya lowest-priced Ariya with 216 miles range.
For $44,370, the 2025 Nissan Ariya Evolve+ FWD model has a range of up to 289 miles, but is it worth paying $620 more for the Model Y?
Even the Honda Prologue, which was the third-best-selling EV in the US last month, maybe a better deal. Despite its $47,400 starting price, Honda is offering up to $6,000 off and 0% financing on the Prologue through its year-end sales promo.
Many competitors, including Toyota and Subaru, significantly lowered starting prices on the 2025 model year. You can even find several EVs for lease for under $300 a month right now. Nissan’s new promo should help it compete in an increasingly crowded segment.
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